Mission

A ton of digital artwork gets created each day, that never gets out to a wider audience. 

I got a sense of this problem during my visits to the various indie art galleries and attending events like comiccon. As well, observing and appreciating designs in general. 

The outward design of our system is represented through our language. We equate media with news. That is what you call it right? 

But, there is all sorts of content being created across a variety of industries. When you empathize with the artists and the artisans and go a little deeper into the design process. Is, when you realize, the amount of effort that has gone into the making of the artwork or content at display. 

As a collective human society, we are beginning to take baby steps towards a human machine civilization. An increasing number of artists are creating content and enabling newer forms of experiences directly on the computer. 

The problem, from a functional sense is that:

• Artists and content creators have to rely on channels that are either traditional or borrow very heavily from the traditional business models. 
• Almost all of artwork and content has to be converted into a physical format, for it to be sold. 

​In terms of numbers and let us focus on the traditional art industry. As of 2015, the industry hit $54 Billion in global sales. 

Digital Art and let's go with a simple definition of art that is made on the computer, is a small, but growing subset of this bigger pie. 

It's not that the art industry is immune to the disruptive forces that shape markets and industries. That's not a good way of looking at this development. Rather, what needs to occur is a development of a parallel reality and newer business models. Whereby channels are enabled in order to be able to bring out more of the amazing digital artwork being created, out into our world(s). 

Focusing a bit more on the problem, what we are looking at is a combination of business model inertia coupled with a distribution problem:

• Distribution channels for digital art are focused on monetizing content. Bits really. Not going to happen.
• There is not a good way to make money off of content. Or to be more precise, a winner takes all kind of business model is emerging in the content space. 

In general, if you are in this business, then you are only left with a couple of options: 
1. You either sell the data (on the customers).
2. Go the route of advertising (which is an eye-sore in the digital art space). 
3. Package your offering up into subscriptions. 
4. Create artificial scarcity.

Shifting gears, it has been my sense that the forces shaping the market have been shifting.

"We are looking at the gradual, yet inevitable development of an experience economy."

This is a phenomenon that I have been observing for some time. In my mind, it makes sense to enable newer business models and create newer realities, then to keep on trying to make money off of content. 


The transition to the experience economy is already underway. So leverage this phenomenon to our benefit, in order to help power more businesses. After all, the purpose of conducting business, is to help improve the human condition. 


Being mindful of the transition that I have shared above and looking at the problem as an opportunity. The immediate mission of my company, is to deliver digital artwork that the audience would want to connect with. 

Beyond the mere delivery of the artwork itself, the goal is to create an experience that is bound to evoke a sense of wonder within the user. Delivering a little bit of emotional value with each interaction and learning from those interactions as more time goes along. 

Being cognizant and aware of the power of measurement, the bulk of the focus is towards evolving the engagement aspect into a measurable, almost scientific phenomenon. Where we will be able to predict engagement in advance. With a certain level of foresight before the artwork is introduced out in the wider consciousness. 
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The dream manifests itself in the form of being able to encourage the passerby to stop and think about what is being displayed. To encourage further engagement using subtle design features. And to build on that cycle from a product management sense. 

I'd like to keep this short. But, it would be really awesome if you can join, as we embark upon a journey focused on bringing more of the color, expression and wonder out into the wider consciousness. 

Do follow our page on Facebook. It appears to be the best way to reach an initial set of audience at this nascent stage of our development, so that is where most of our updates go. Including but not limited to initial product designs and a bit more detail about the mindset that drives the philosophy.  
Thank you so much for reading and for all your help and support. 

Best Regards, 

Adeel Khan - Founder at Experiant Labs.